Café Supreme’s brand identity project involved both a new name and a redesign that would carry across all areas of their operations (store design, menus, cups, stationery, etc). Its somber look was lacking the proper communication for what the new brand was going to offer with more emphasis on fresh food, not just coffee. In just 2 months, the new identity came to life with a new name — la prep — and a fresh, bright, playful identity to match.

Agency: Doug & Serge

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