Designed to educate Canada Goose sales associates on the latest line's features, this bi-annual seasonal lookbook subtly nods to the migratory patterns of geese through a cover and inside spread showcasing flying geese in opposite directions. The deliberate use of white space and clean table design ensures comprehension and easy reference information. To enhance the visual appeal, the cover shell boasts a drool-worthy textured stock with spot UV-printed geese, adding a tactile and eye-catching element to the overall design.