The 2013 Canada Goose Spring Workbook is a designer's fantasy project. The brief is simple: Make the products look irresistible so retailers enthusiastically sell the products. We wanted to convey the idea of migration on the cover. A varnish silhouette of flying geese was applied to the cover. When the reader flips it open, the silhouette is reversed suggesting they are returning from their southern destination. All photography was shot in Montreal in a voyeuristic style, keeping aligned with the authenticity of the brand.

Agency: Doug & Serge
Using Format