I design to engage. I take my craft very seriously: it must be authentic, elegant, energetic, clean and creative. My approach is pared-back minimalism that cuts through the noise with considered use of white space - which doesn’t necessarily have to be ‘white’. I use clean type, bold, simple shapes and limited colour palettes. The end result must be timeless, communicate clearly, be memorable and most importantly, it must stimulate.
My career began in advertising where I gained invaluable learning and experience understanding how effective marketing works: start with single-minded idea based in human insight; then deliver a fresh creative concept that is both emotionally engaging and memorable.
I’m not afraid of taking risks - so I left advertising to follow my passion in the related world of design. Armed with my strategic acumen and focus on concept-driven work, I started my own design company, tenki.ca.
Adidas, TD Canada Trust, Gillette Venus, Hyundai and Canada Goose - these are just a few of the great brands I’ve had the opportunity to work with since going out on my own. But regardless of your company size, I’m the designer you want on your next project if you’re looking for strategic insight combined with exceptional creative chops.I promise to truly listen and understand your business challenges and respect budgets and timelines.
April 2012 • Work featured on 4ormat Spotlight
2012 • Summit International Award • Silver • Self-Promotion Collateral • Doug & Serge Agency Engagement Book
2012 • Design Edge • Winner • Advertising/Print • Feigelsohn Kellar
2011 • Design Edge • Finalist • Identity Application • La Prep
2011 • Design Edge • Finalist • Logo • La Prep
2010 • Design Edge • Finalist • Logo • Canadian Advertising Museum